現在的矽谷已是綠色矽谷,高科技廠商紛紛投資綠色科技事業,Google日前宣佈投資1.68億美元於BrightSource Engergy,在加州南部的Mojave 沙漠大舉興建太陽能廠,此為Google到目前為止,投資綠色產業最大手筆的一次,該太陽能廠預計2013年完工.
Google過去幾年即開始投入綠色能源,自從2010年2月開始,原本在綠色能源的投資是為了應付龐大data centers的電力需求,但經營到現在,已可像電力公司一樣買賣電力.
2011年4月12日 星期二
2011年4月5日 星期二
結合社群與即時 歐巴馬4/20親臨Facebook Live
為了拉攏民意,美國總統歐巴馬4月20日將親臨Facebook總部,與Facebook執行長Mark Zukerberg及營運長Sheryl Sandberg一起主持現場活動.
這場活動是由白宮粉絲專頁舉辦,裡面包括對經濟復甦等議題討論,歐巴馬將隨時針對粉絲在專頁的留言即時回覆,
歐巴馬團隊很懂得結合社群網路,爭取年輕一代的選票,他的智囊團才透過YouTube發表爭取連任廣告,同時也使用Facebook app拉攏選民.
目前歐巴馬本人的Facebook粉絲專頁約有1900萬支持者,白宮粉絲頁只有 93.9萬,這場活動顯然也是為了加強支持者對白宮粉絲專頁的支持.
2011年3月28日 星期一
枓技進步太快，趕不上的反而是”人的觀念”
美西玉山科技協會第21屆年會落幕,在矽谷再復興時代,美西玉山協會特別請來知名品牌VIZIO, Monster Cable等之外,特別找來Google,Qualcomm等談下世代通訊等,而這整天的研討會特別加一場領袖論壇(leadership forum),因為主辦單位認為,這年頭科技進步太快,”人”的變化反而趕不上”科技”,與其探討科技本身,不如探討leadership.
一整天的研討會下來,筆者認為最精彩的是知名好萊塢製片人徐俠昌(Teddy Zee)晚宴談娛樂業與科技業的結合,Facebook與YouTube等帶給亞裔登上全球舞台最佳機會,他特別舉出Wong Fu Productions等YouTube短片,揭露新世代跨媒體,跨文化的最佳創意!這年頭,創意領導科技!
2011年3月24日 星期四
Google goes Lady Gaga
最近美國科技業與娛樂業頻頻聯手出招，Google總部為了宣傳Google Moderator，特別現場請來Lady Gaga．
The 25-year-old is no stranger to success in the web and technology industries so it’s fitting Google latched onto her momentum to promote Google Moderator: She was the first first artist to reach 1 billion views on YouTube; she beat President Barack Obama to 10 million Facebook fans; Vogue released a Lady Gaga-focused iPad-only magazine app; and she became creative director at Polaroid.
Starbucks宣稱粉絲最Social，最有"行動"力!
最近大家紛紛貼上”Social”的鮮明標籤,前一陣子美國各大城市紛紛以擁有Facebook與Twitter人數的多寡,聲稱自已是最Social的城市,現在,美國大企業也開始搶先公布自已是”最Social”的企業.
美國知名咖啡品牌Starbucks 日前宣稱自已擁有2900萬Facebook粉絲,是最Social的企業,該公司同時也提出一個數據,已有超過300萬人使用iPhone或黑莓機(BlackBerry)的Starbucks Card Mobile付款買咖啡,顯示該企業粉絲真是又”Social”又有行動力!
2011年3月23日 星期三
Facebook的下一步,從併購手機解決方案廠Snaptu略見端倪
Facebook 日前併購以色列手機解決方案廠商Snaptu,據傳併購金額約7,000萬美元.Sanptu主要發展功能型電話的應用,此舉顯示Facebook想要進一步拓展智慧型手機(Smart Phone)市場至市場更大的一般功能型電話市場(Feature Phone).
此併購案顯示Facebook對手機解決方案的重視,而值得關注的是,Facebook指出一個數據,Facebook有超過2億個使用人口是從手機連接Facebook,而這個族群的使用人口比非手機族群(非從手機連接facebook)要活躍至少一倍以上,顯示這個族群是Facebook最重要的主力人口.
此併購案顯示Facebook對手機解決方案的重視,而值得關注的是,Facebook指出一個數據,Facebook有超過2億個使用人口是從手機連接Facebook,而這個族群的使用人口比非手機族群(非從手機連接facebook)要活躍至少一倍以上,顯示這個族群是Facebook最重要的主力人口.
Samsung: Facebook Has Huge Impact On Device Sales, Electronics Industry Growth
At a press event today, Samsung Electronics gave a brief overview of some of the key technologies and driving forces that the Korean company is working on these days.
To kick off the lunch event, Vice President Jim Elliott described how mobile computing has reached a key inflection point within the electronics industry.
Mobile Computing to be 10X Desktop Computing
Samsung sees Facebook driving the growth of the entire electronics industry.
Interestingly, for Samsung, Facebook is now the new killer app that is driving the whole electronics industry. The social network is having a huge impact on connected device sales as more than 200 million people are accessing it a mobile device. And according to Facebook, people that use Facebook on their mobile devices are twice as active than non-mobile users.
“Think about the traffic, the load impact that this has on the Internet, on the backbone to move this around. According to the Cisco Visual Networking Index, about 31K petabytes per month needed to drive these pictures, videos… 1 petabyte is 13.3 years of HD video.”
To kick off the lunch event, Vice President Jim Elliott described how mobile computing has reached a key inflection point within the electronics industry.
Mobile Computing to be 10X Desktop Computing
“We’re expecting more than 10 billion units of sales of these connected devices or mobile Internet devices over the next decade. This is an order of magnitude over the desktop Internet era which helped propelled the growth of the last decade,” said the Samsung executive.These connected devices are GPSes, laptops, tablets, all integrated seamlessly to the cloud. “There is a tremendous amount of back-end infrastructure that is needed to drive all these connected devices seamlessly as people look more and more to the cloud to power this data transfert.”
Samsung sees Facebook driving the growth of the entire electronics industry.
Interestingly, for Samsung, Facebook is now the new killer app that is driving the whole electronics industry. The social network is having a huge impact on connected device sales as more than 200 million people are accessing it a mobile device. And according to Facebook, people that use Facebook on their mobile devices are twice as active than non-mobile users.
“In the past, a lot of times it was when a new operating system launched that really spurred PC sales, now it’s social networking and particularly Facebook is so impactful on people’s usage patterns and daily lives and this is having a huge impact on infrastructure and device sales,” adds Elliott.For the Samsung executive, social networks are also the driver for Internet usage, even more popular than e-mail!
“Think about the traffic, the load impact that this has on the Internet, on the backbone to move this around. According to the Cisco Visual Networking Index, about 31K petabytes per month needed to drive these pictures, videos… 1 petabyte is 13.3 years of HD video.”
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